Semantic SEO Podcast

James Dooley: How to rank wordpress.com posts in Google search results. Today I'm joined with Jasper Nissen who does a lot of rankings of social media platforms and web 2.0 properties. So Jasper, jumping straight in, how do you rank a wordpress.com post in Google?

Jesper Nissen: It is in fact very simple. What you need to do is you need to go to wordpress.com the domain and uh sign up for a free website that's on the subdomain of the wordpress.com. And that's what we're talking about today. We're not talking about your own websites. So what you do is that you publish an article about your keywords, about your service or products, and then you make sure that it's an SEO optimized article as always, like if it was on your regular website. And then you place the keyword in the beginning of the title and the H1 and send it to the indexers once you have published it. So that's what I do. So I treat my wordpress.com my branded wordpress.com websites I treat them as an extension of my own domain. So for example, for Social Media Poster I have my website socialmediaposter.ai. And then the Social Media Poster wordpress.com website I treat that as an extension. So I would take some time, set up the wordpress.com website to look like it's the brand's a branded website. And then write unique content or slightly unique content because what I do is I post daily on all of my social media, Facebook, LinkedIn, and X, and Instagram, and YouTube community posts, the five probably the five most important for me. But then I also post to Blogspot, Tumblr, Weebly, wordpress.com we're talking about now. And I do make sure that the content on wordpress.com is slightly different because what I see is that I have had my yes but no issue wordpress.com website for quite some time. I don't know, 5 6 years now, something like that. And now it is aged in the sense that Google knows it's not a new subdomain on wordpress.com. So the sites the all the posts that I actually post to wordpress.com when I do send them to Prime Indexer. The post index in 2 minutes and they can they can also actually rank for long tail keywords. The wordpress ends it's very surprising considering that the wordpress.com site is a free website on the subdomain of the wordpress.com domain but it is a free website comes with, you know, no authority because it's free but it can actually still rank. So that's interesting.

James Dooley: And how many words approximately on these you do? Are you doing them almost as let's say a very short almost like tweet few hundred characters are you looking at doing a few hundred words in the slightly longer to try and rank the wordpress.com articles?

Jesper Nissen: Well, it depends on the use case. In in my daily work, what I have in so many posters I have a collection of 12 13 profiles that I post to. So let's say that I tweet five times per day, then four out of five tweets or perhaps all five will just be the same identical content on all platforms. But if there is a long tail keyword that I'm going for or so I'm testing something, then I will make a slightly longer or unique article on wordpress.com because they do tend to index easier they always index but they do tend to index easier and faster and they also tend to to rank higher if it's long and unique. So I would say minimum 300 words. Give or take.

James Dooley: Minimum 300 words. And then on there then, do you ever add like an image or embed a video onto the WordPress article?

Jesper Nissen: Images always, yeah.

James Dooley: You'd always do it. And is that a unique image of what you add onto wordpress.com?

Jesper Nissen: Well, again it depends on the use case. If I want to if I'm just using my if I'm just posting to, you know, on the daily my daily work, then I'm just posting with the same image on WordPress that I use on Pinterest and Instagram and the other guys. But if I want to rank for something, then I would have to use a unique image on wordpress.com. Because we do see in the image search that you do need to you switch out switch out and uh you know, kind of like make some unique design on the image on the different platforms in order to make them to index and rank in image search.

James Dooley: Yeah, for sure. So, everyone who's watching this, we hope you like the episode on how to rank wordpress.com posts in Google search results. Make sure you check out the link in the description. There's one or two other web 2.0 properties that Jasper's using on a day-to-day basis that ranks very well and helps power up social media platforms. Jasper, it's been an absolute pleasure.

Jesper Nissen: Thank you.